Hair & Body

HAIRCARE’s NEW FRONTIER

Trying to keep coloured and heat-styled hair fresh and in top condition can be somewhat of a struggle, especially when you live in a polluted city like London. What has pollution go to do with hair? It’s not just your skin that has to bear the brunt of air pollution: airborne particles, smoke, toxins such as car fumes all remain on your hair and scalp triggering inflammation, itchiness and breakage. Short of moving to an area with cleaner air, there are other ways to cope with environmental factors. Clarifying shampoos seem like a good idea for a deep cleanse – but I can’t handle their hair-stripping effect and that overly squeaky feel that makes me wonder if alongside dirt and oil, they also remove hair’s natural sebum, which is a protective layer that keeps its moisture and shine intact. So, then I pile on the nourishing hair masks and oils to keep my ends from going all snarly, but that weighs my hair down and I have zero volume. But the bottom line is: the cleaner the hair, the less likely it is for damaging molecules to latch on.

This is where the newly formulated Pantene Pro-V Micellar Cleanse & Nourish range comes in. I’ve been a long-term fan of Pantene shampoos and conditioners, they just work for my hair and I am a total micellar devotee when it comes to gentle and thorough makeup removal. Introducing micellar technology into haircare is an intriguing premise. First a bit of background: micelles are tiny balls of cleansing oil molecules that kind of act like a magnet by lifting and remove impurities such as dirt and oil without penetrating the hair’s core and drawing out essential nutrients. This is the gentle way to wash and condition city-weary hair. I’ve been testing the products for a while now and I feel the Pro-V Micellar Cleanse & Nourish Shampoo delivers a deep clean, but doesn’t strip hair with harsh detergents, thus your strands hold on to their inherent strength and flexibility. Whilst the Pro-V Micellar Cleanse & Nourish Conditioner strikes a balanced hydration level, so you won’t need to compromise by adding unwelcome heaviness to your hair. Both work very well on my coloured, medium textured hair and I think it will also be perfect on natural and fine hair (you might want to try the Pantene Pro-V Micellar Cleanse & Nourish Foam Conditioner) or anyone needing to wash the urban aggressors out of their hair!

Pantene Pro-V Micellar Cleanse & Nourish Shampoo, Pantene Pro-V Micellar Cleanse & Nourish Conditioner & Pantene Pro-V Micellar Cleanse & Nourish Foam Conditioner coming soon to Boots and available now elsewhere nationwide.

This blog post is kindly sponsored by Pantene.