The blog post is kindly sponsored by Armani. This post contains affiliate links marked by a ‘*’

I think I might have found love when I visited the Armani Box and I don’t just mean Uri, the red gorilla. As many of you know, I’m a nude lipstick girl at heart and whilst I dabble with red, wearing a power pout is something I struggle with.

armani box red lip

Even though as a beauty editor I try out products day in day out, the bright lipsticks somehow never tend to make it onto my lips. I think a lot of it has to do with the fear of not knowing which shades work on and how pull it off. That’s why going to the Armani Box made such a difference. Whilst I was there, I met one of their Face Designers, who sat me down and helped me not only select my perfect red, but actually teach me how to do it myself, by following his top tips:

1 “Smile when you apply lipstick- it stretches your lips, so the lip colour goes on smooth. Plus your lips naturally lift up when you smile.”

2 “For a bold look – apply straight from bullet. For a sheerer look use a brush-really saturate the brush so it makes the colour very even.”

3 “Remember to fill in the corners of the lips that’s where it changes the lip shape. You need to connect the upper and lower lip – this is especially important if you wear a red.”

4 “Concealer or foundation around edges stops lipstick from bleeding.”

 5 “For a sharp lip use a lip liner or the edge of your lip brush. For a softer finish, use a cotton bud to slightly wipe the edges.”

And one of the cool things at the Armani Box you can get your lipstick engraved right there and then – it can be anything, I chose my initials and its complementary, with any lipstick purchase.

Another thing many of us struggle with is finding the right foundation , that’s why it’s great to have an expert on hand to match you to your perfect shade. Armani is known for their gorgeous foundations from my personal fave, Luminous Silk Foundation, which gives a glowy finish, to their latest, Power Fabric, which gives a matte long lasting finish.
Now I thought this was something I didn’t need help with, so I picked a shade that I thought would work well for me but the Armani Face Designer actually ended up guiding me towards a shade that was a much better fit and he gave me one of the best foundation tips I have ever heard, “You’ve got to match your shade between your face, neck and back of hands. Your face is typically slightly warmer than your neck and the back of your hands, what you need to do is choose a shade right in between so it makes healthy.”

armani box makeup

1 Maestro UV Make-Up Primer*
This one’s great because it’s not sticky, not opaque and has UV protection – which is always perfect.

2 Luminous Silk Foundation*
This is such a classic and a staple in my makeup bag, I wear it when I want a glowy perfect skin finish and perfect for weddings too.

3 Urban Rouge Gorilla Red Rouge Armani
This radiant red is exclusive to the Armani Box, with a hint of pink making it flattering on most skin tones.

4 Power Fabric Foundation*
This delivers high coverage without being powdery or chalky.

 Visit the Armani Box at 6a The Market Building, Covent Garden, London, WC2E 8RF.               

 The blog post is kindly sponsored by Armani.